<p>Statistical software user groups seem a natural place to bring it up - perhaps during a presentation on how to find resources for [insert statistical software], or on a randomly interjected "commercial break" slide during an unrelated presentation.</p>

<p>Or if there's money for it, sponsor a meeting with pizza, beer, and a prominent Exchange member as presenter.  Might not be cost-effective for my nascent R user group, but what about the SF/NY/Chicago RUGs?</p>
