<p><strong>Let the users decide in each case.</strong></p>

<p>When creating synonyms, I have always chosen as the "target" (which is the name that will be displayed) the one most commonly used on the site.</p>

<p>The advantages of this procedure are evident: our tags reflect the values people naturally think of.</p>

<p>The disadvantage would be an apparent inconsistency--sometimes a target would be longer than its synonyms, sometimes shorter.  But of what value would such a consistency be?  I cannot see any.</p>
