<p><strong>AT WORK:</strong><br>
my primary goal is to leverage the company's customer acquisition and retention capabilities through data-driven decisions. Within the performance area, we use machine learning, AI, among other tools to increase the scalability of decision making, ensuring sustainable growth and preserving the aggressiveness necessary to take advantage of key moments. In line with that, I develop strategies for inbound marketing, search engine optimization (SEO), paid media vehicles, social media, email marketing, customer relationship management (CRM), etc.
In addition, I hold a key position in the BI area, delivering analysis tools to other areas across the company.</p>

<p><strong>PROJECTS:</strong></p>

<p>1 - I've implemented a python written Markov Chains Attribution Model for measure the conversion contribution of each campaign with clickstream data.
2- Decision tree to classify high value customers on their early stage on the platforms.</p>

<p>Company site: www.beetech.global</p>

<p>Linkedin: <a href="https://www.linkedin.com/in/giovanni-zapponi/" rel="nofollow noreferrer">https://www.linkedin.com/in/giovanni-zapponi/</a></p>

Giovanni Zapponi