<p>The <a href="https://meta.stackexchange.com/q/244534">"People reached"  stat</a> is the sum of views on the following:</p>

<blockquote>
  <ul>
  <li><strong>Questions</strong>
  
  <ul>
  <li>Non-deleted only</li>
  </ul></li>
  <li><strong>Answers</strong> - Views of the parent question for answers that are:
  
  <ul>
  <li>Non-deleted AND</li>
  <li>Score > 0 AND</li>
  <li>Also meets one or more of the following criteria:
  
  <ul>
  <li>In the top 3 answers OR</li>
  <li>Is the Accepted Answer OR</li>
  <li>Score at least 5 OR</li>
  <li>Has at least 20% of the total vote count</li>
  </ul></li>
  </ul></li>
  </ul>
</blockquote>
