<p>"We should not do any market research project."</p>

<p>Upvote this answer if you think a market research project is premature at this stage.</p>

<p><strong>Updated</strong></p>

<p>Since this is the leading answer currently I thought that it may be worthwhile to offer a push back so that if appropriate the upvoters can rethink their vote:</p>

<p>If there is a time that market research is needed for a site such as ours it is now rather than later. A successful site such as Stakoverflow or Mathoverflow does not really need market research (although it can certainly help) because they have strong statistics with respect to traffic, questions, answers, votes etc given their size of their target community.</p>

<p>On the other hand we seem to be struggling a bit on traffic and there is clearly lots of users out there who have not heard about us or do not want to use the site. Perhaps, what we need is a bit of promotion but it will surely help us if we can understand better what would motivate our target audience to come in greater numbers.</p>

<p>All this, of course, assumes that we get the desired support from Stackoverflow. </p>
